Curiousmatic.com is a startup focused on engineering content that optimizes understanding outcomes for readers in 2 minutes or less. Of respondents to a measurement poll, users estimated an average of 80% more understanding after reading a Curiousmatic article.
Curiousmatic calls this metric 80% more “Aha!” To illustrate what these moments of understanding might look like, Curiousmatic launched a social media campaign that invited user submissions of “Aha!” selfies, the most up-voted of which would win $500 toward their cause of choice.
The campaign, which was carried out from November 26 to December 26, increased Curiousmatic’s Facebook following by roughly 20% and drove neck-in-neck competition that eventually yielded in a tie.
Here are some of the graphics I created (art & copy) for the contest.